In an increasingly fragmented television landscape, Creative Artists Agency is aiming to give brand marketers a seat at Hollywood’s creative table alongside writers, directors and talent as they make original IP series together.
Alanna Strauss, head of content and marketing of CAA’s Entertainment Partnerships team, says brands that once walked a fine line between storytelling and advertising with product integration that appeared adjacent to quality TV content increasingly want their marketing messages subtly immersed in digital storytelling from the earliest stages of creative development.
The result is original IP series where marketers connect with audiences from the center of the TV screen. “Brands can be the story themselves, and the way to do that is by having a seat at the creative table with the best storytellers in the world,” Strauss tells The Hollywood Reporter.
Take the 6-episode series Rider Die for Complex NTWRK’s YouTube and social media channels,
...Keep reading this article on Hollywood Reporter.
