In a streaming world filled with giant platforms spending $15 billion per year or more on content, a surprise player raised eyebrows last month when it hit 2 percent of TV viewing time in Nielsen’s Gauge report: The Roku Channel.
Two percent of viewing may be small compared to YouTube’s 11 percent, or Netflix’s 8.5 percent, but that was more viewing that Max, Paramount+ or Peacock, and also more than Tubi, Fox’s free streaming platform.
David Eilenberg, the head of content for Roku, says that while the company isn’t trying to compete with the Netflix’s or YouTube’s of the world, it has a long runway to keep growing.
Related Stories
“We’ve been really clear from the beginning of our originals journey that we’re not participating in shock and awe spending wars with the SVODs. That’s not a winning strategy for us,”
...
Keep reading this article on Hollywood Reporter.
