Ratings for Oscars 2026 may have experienced a dip from previous years — though you’d never know it from the earned engagement resulting from Sunday’s red carpet at the Dolby Theatre at Ovation Hollywood.
Social media chatter, style stories and other coverage of the fashion, watch and jewelry brands worn by stars at this year’s Academy Awards resulted in the highest numbers ever seen for one event at this or any other awards season: a total of $225.84 million. That’s a marked increase from the 2025 Oscars, which earned $173.07 million in Media Impact Value (MIV) across the top-five categories: fashion brands, top-five women and top-five men, jewelry and watches, and accessories. A difference of almost $52.8 million is no small change; it’s also proof that a well-considered combination of star and brand will capture a healthy amount of attention. (Of course, these figures do come with a caveat: May’s
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