The Las Vegas Raiders and the Kansas City Chiefs went head-to-head in the NFL’s second annual Black Friday matchup on Prime Video, which was a smashing success for the streamer with 41% growth over last year’s inaugural game.
The game averaged 13.51M viewers Friday, peaking at 17.43M at the top of the 6 p.m. ET hour. While that audience dwarfs in comparison to the behemoth numbers put up by the Thanksgiving games, it’s quite staggering when accounting for the fact that just over 9M tuned in to the Dolphins-Jets game last year.
So far, it seems that Prime Video has delivered in bringing about a new annual pop culture event on the day after Thanksgiving, which is exactly what execs told Deadline was the hope last year when it launched.
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Of course, Amazon already embraces Black Friday so heavily
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