CNN is planning to launch roll out a subscription streaming service this fall, its latest attempt to gain a foothold in the market.
A CNN spokesperson confirmed plans for the service, which would be a mix of live programming and on-demand content.
The details of the new service will be unveiled on Wednesday as Warner Bros. Discovery makes its upfront presentation to advertisers.
The network launched a much-heralded service, CNN+, in 2022, in which the network hired top name talent to create alternate programming, while offering subscribers an array of documentaries and original series from its library. But the network was a bust and was folded after just a month.
CNN Worldwide CEO Mark Thompson announced plans for the streaming service in January. He wrote to employees that they “plan to develop a new way for digital subscribers at home and abroad to stream news programming
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