EXCLUSIVE: Cricket Media, the 50-year-old children’s media company known for its namesake print magazine, has acquired majority control of kids streaming outlet Sensical.
The streaming service launched in 2021 under Common Sense Networks, the for-profit affiliate of Common Sense Media. Eric Berger, the former Sony exec who headed up Crackle and other digital operations, had run Sensical as CEO and will take the helm of the merged company as CEO.
Financial terms were not disclosed. Under the deal, which has formally closed, Common Sense Networks will hold a significant minority stake in Cricket, a person familiar with the transaction told Deadline.
Both companies see abundant opportunity in the kids space given the significant retrenchment of late across the industry. Warner Bros. Discovery has been trimming animated production aimed at kids, shifting resources to Adult Swim and more grown-up fare, and also winding down a distribution deal for
...
Keep reading this article on DEADLINE.