Somebody send this guy a congratulatory greeting card.
Darren Abbott has been named president of Hallmark Media, replacing the company’s former president John Matts less than a year into Matts’ tenure at that level. Now Abbott will be responsible for “shaping, operationalizing, and driving the ever-evolving business into the future, while continuing to oversee the ways in which consumers interact with Hallmark’s widely beloved content, products, and experiences,” according to Hallmark.
Matts is department the company, a Hallmark spokesperson tells The Hollywood Reporter.
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Abbott was already the company’s chief brand officer. He now adds ad sales, distribution, and research under his purview, which previously included oversight of programming, creative product development, marketing and PR, licensing and brand partnerships.
In his prior role, Abbott launched a Christmas cruise, a Christmas activation near Hallmark headquarters and the new 90-minute live, traveling
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