Earlier this week we brought news that South Korean content is now second only to the U.S. on Netflix, but it appears Korean audiences are opting for YouTube over the streamer.
According to new research from Digital-i, which examined YouTube viewing for the first time, South Korean people with active YouTube accounts spent a whopping 210 minutes (3 hours 30 minutes) per day watching the platform in the final quarter of last year, which was second only to Japan (214 minutes) in the countries measured.
Koreans who subscribe to Netflix spent less than half that time (96 minutes) watching the streamer, which airs Korean hits like Squid Game, Love Next Door and Queen of Tears.
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Digital-i found by far and away the biggest gap between YouTube and Netflix viewing in Japan and South Korea, with other nations much more equal.
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