DirecTV is set to offer a new streaming product in November, the company announced on Thursday during a panel at New York’s Advertising Week event. The media giant will roll out a free ad-supported TV platform called MyFree DirecTV, a free streaming service that will provide live channels and on-demand content nationwide.
Launching Nov. 15, the platform will include content that spans multiple genres like news, sports, entertainment, kids’ shows and lifestyle. Viewers will be able to watch shows like Pawn Stars, The First 48 or Power via the web, a mobile device and select media players and smart TVs. Its functionality will use DirecTV’s You TV interface, which “combines a user’s selected favorites with their most watched content to immediately put programming front and center from the moment the TV is turned on.”
It’s unclear how many channels will be available at launch or whether users will be required to set up
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