After pulling back on original content production in Southeast Asia and doubling down on efforts in Korea and Japan over the past year, Disney+ is focused on creating a premium service in Asia, instead of a mass one.
That’s according to Carol Choi, Disney’s Executive Vice-President for APAC (ex-India), Original Content Strategy, who has spoken exclusively to Deadline about her plans for the streamer, which first launched in the region three years ago as part of the global Disney+ rollout. Since then, the streamer reset and Disney’s focus on profit over subs progress has changed Choi’s focus.
“As the market and the Disney+ service continue to evolve, we continue to evaluate where we should focus our efforts and for the lack of a better term, get most bang out of our buck,” she said. “If you look at our Southeast Asia product offering, we’ve pivoted. It used
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