Disney+ is discounting its advertising tier in a new push for subscribers, and adding a slew of perks for users as a value-add.
The streaming service will offer new and returning subscribers three months of the ad tier for $1.99 per month, an $18 discount to the $9.99 per month standard rate announced earlier this summer. The offer begins Thursday, and will run through Sept. 27.
Disney’s price hikes are set to go into effect in October.
The marketing campaign, which rolled out overnight, calls it a “blockbuster offer,” connected to the release of shows like Wizards Beyond Waverly Place and Agatha All Along, as well as the Disney+ debut of Inside Out 2. Coincidently, it also coincides with the end of Disney’s fiscal fourth quarter earnings. Disney had projected a modest growth in subs in Q4.
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