“Audiences: What do they want and from where?” That was the question, and the title, of a panel session at the Media & Telecoms 2025 & Beyond Conference in London on Tuesday, organized by Deloitte and Enders Analysis. Tasked with providing answers were top executives from the Walt Disney Co., YouTube, and U.K. TV giant ITV.
The panelists were Alison Lomax, managing director, YouTube U.K. & Ireland, Kevin Lygo, managing director, media & entertainment at ITV, and Karl Holmes, senior vp, direct to consumer & general manager, Disney+ at the Walt Disney Co. Europe, Middle East and Africa (EMEA).
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“Across the markets we operate in Europe, the big free-to-air channels still aggregate the largest audiences, have the largest shows, and have the largest production budgets,” Holmes shared when asked if a U.S. giant like Disney has a role to play in nurturing
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