The streaming bundle established last year by Disney and Warner Bros. Discovery could be “a game-changer” in the competition with Netflix and “a wake-up call for the industry,” a top research firm says.
Jonathan Carson, CEO of Antenna, said the company’s most recent findings show the bundle “is getting real customer traction” and is “just crushing it” in terms of subscriber retention. In fact, the firm said 80% of the roughly 1.6 million customers who signed up between July and December for the bundle of Max, Disney+ and Hulu were still subscribed three months later.
That’s higher than Disney’s own bundle of Disney+, Hulu and ESPN+, Max on its own, as well as Netflix, all of which were in the 55% range. Netflix has significantly more programming (and no legacy networks to manage) and it has also long been the envy of the streaming sector for its knack
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