Disney retained its spot atop the rankings of TV distributors in January, recording its highest share of viewing in the year-plus Nielsen has been compiling such figures. Netflix also hit its best mark so far.
For the January reporting period (which ran from Dec. 30-Jan. 26), Disney outlets captured 12 percent of all TV use in the United States. That’s the most for the company in the past 15 months, when Nielsen started compiling TV usage by distributor. Disney’s previous high was 11.8 percent, which it reached twice; the highest figure for any media company was 13.4 percent for NBCUniversal in August 2024, powered by the Summer Olympics.
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