Disney‘s streaming outlets collectively reach 164 million monthly active users, up from 157 million at the start of the year, Advertising President Rita Ferro said at the company’s upfront presentation in New York.
“None of this works without scale,” she said of the company’s ad operations. She shouted out the reveal of pricing and other details of the company’s direct-to-consumer ESPN streaming service (as did host Stephen A. Smith later in the presentation), which will further the company’s digital ambitions.
“We set a new gold standard – counting only viewers who are actively engaging with our content,” Ferro noted. “And we look forward to an industry-wide third-party AVOD measurement solution, with consistent metrics across ALL publishers.”
Watch on Deadline
The stat was one of many bits of streaming data circulating this week at the various upfront presentations. Amazon on Monday said Prime
...
Keep reading this article on DEADLINE.