Disney+ is launching its short-form vertical video product this week, in what the company teases as “the first scene of the first episode in a multi-season series.”
The product, which will adopt the “Verts” moniker already used by ESPN in its own app, will initially launch with vertical video cut from the company’s 100-year entertainment library. But it is teasing potential future additions, including “content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences.”
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In other words, creators who celebrate or highlight the films, series, theme parks or other Disney properties may play a role in that future, as could, perhaps, formats like microdramas or other short-form entertainment fare.
Verts will launch in the navigation bar on mobile devices, letting users easily swipe through scenes or moments from Disney films and shows, just like they
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