Disney CEO Bob Iger has signaled the Hollywood studio will produce even more original local and regional content overseas to grow its streaming platforms business worldwide.
“The third pillar of growth is the investment in content, particularly outside the United States, where we know that we need to invest more in local content, and we’ve already started that process,” Iger told a morning analyst conference call after the release of Disney’s second quarter financial results.
Since the launch of Disney+ in 2019, Walt Disney has grown its streaming business overseas. As part of the studio’s content strategy, Iger said Disney was “already starting to develop more aggressively in markets, in very, very targeted markets outside the United States.”
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To bolster Disney+ and other streaming platforms, Disney earlier expanded its pipeline of local and regional content to grow its global direct-to-consumer
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