Disney cleaned up at the Emmy Awards on Sunday night, taking home nine trophies and giving the Bob Iger-run entertainment giant more ammunition in the streaming wars.
While FX’s The Bear failed to win best comedy, it still won a slew of acting prizes, while the network’s Shogun landed best drama. The wins continue the trend set the prior week, when Disney took home a record 51 awards at the Creative Arts Emmys, including 14 won by Shogun.
The company is betting that the prestige and the spotlight the Emmys have shone its biggest series on Hulu and Disney+ could help boost streaming subscriber numbers in the coming quarters, continuing a strategy Disney outlined last quarter as it looks for sustainable profitability in its streaming services.
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