There’s a secret in The Drama, the new movie starring Robert Pattinson and Zendaya. The trailers allude to it. The characters in the movie are shocked by it. And audiences interested in the movie are on edge about whether social media will casually spoil it. It’s an element of a great twist that no one saw coming back in, say, 1999, when The Sixth Sense, Arlington Road, and Fight Club coincided for a pre-millennial Year of the Twist: The idea that you could hear about a major surprise not by tempting fate and reading about it, not by overhearing careless fellow moviegoers or coworkers who rushed out the first weekend, but by just sort of existing by yourself, quietly going about your daily routines. Executives used to panic about this stuff getting On the Internet via test screenings or fan sites or what-have-you. But ultimately, you had to seek out
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