Ex-Prime Video Italy Boss Joins Rainbow Group
Marco Azzani, the former Country Manager for Prime Video Italy, has joined Rainbow Group as Executive VP of Digital Channels and Distribution. He had exited Amazon in February after a decade and his appointment at Italy-based animation house Rainbow comes at a crucial time following investment from TEC Movie, an indie vehicle formed by members of The Equity Club, which operates on behalf of ultra-high net-worth individuals connected to Mediobanca. The cash injection was part of a plan to expand internationally. Azzani, a 20-year industry veteran, led Prime Video between 2021 and 2025, having previously joined as Country Manager for Audible. He oversaw the local launch of comedy entertainment format LOL: Last One Laughing and acquired UEFA Champions League rights. “The arrival of Marco Azzani represents a very important step for our group, which for years has undertaken a path of expansion and
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