FIFA is working with social apps and streaming platforms to expand the reach of the 2026 World Cup. On Tuesday, the organization announced that it has forged a “game-changing partnership” with YouTube, naming it a preferred platform to bring the tournament experience to fans in fresh ways. FIFA struck a similar deal with TikTok earlier this year.
Instead of simply watching the matches on television, this new deal aims to expand and enhance the viewing experience. Licensed broadcasters for the World Cup will be able to livestream the first 10 minutes of each match throughout the tournament. The goal, as it were, is to encourage streaming viewers to finish viewing the matches through more conventional TV-viewing methods.
FIFA’s media partners will be granted access to a select number of matches, which will be made available in full on their YouTube channels. A global selection of YouTube creators will have access to every angle
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