Jeremi Gorman has landed at Fanatics, The Hollywood Reporter has learned.
The advertising executive, who most recently jumpstarted Netflix’s ad business and before that ran advertising for Snapchat, will become a senior advisor to Michael Rubin’s sports-focused holding company.
Gorman will oversee integrated brand and marketing efforts for Fanatics, building a new advertising and brand partnerships strategy that touches all of the company’s divisions, including Commerce, Collectibles, Sportsbook, Fanatics Live and Events, which includes the recently-launched Fanatics Fest.
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Her role will include both marketing Fanatics and its various businesses, and also helping the company develop a cohesive and unified advertising strategy.
The executive will advise Fanatics chief strategy officer Tucker Kain and split her time between New York and Los Angeles.
Gorman — who spent years helping to build Amazon’s advertising business before departing for Snap —
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