The upcoming streaming service from Fox Corp. will be called Fox One, the company said Monday morning.
The service is being positioned as a product for cord-nevers, consumers who never subscribed to a traditional pay TV service and likely never will. It will include both live and on-demand feeds of Fox, Fox News, Fox Weather, Fox Business and FS1, among other channels, with a full lineup of sports, news, and entertainment programming. It also teased “advanced personalization technology.”
Pricing is still TBD, though the company expects to launch the product ahead of the NFL season in the fall. Fox CEO Lachlan Murdoch suggested on Fox’s earnings call that the service would be priced at a rate that does not discount it to pay TV bundles.
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“We do not want to lose a traditional cable subscriber to Fox One,” he said,
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