Fox and Tubi brought in more than $800 million in advertising sales for the presentation of Super Bowl LIX.
“The clear winners Sunday night were the Eagles, the NFL, and FOX. Congratulations to our teams at FOX Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” said Lachlan Murdoch, Executive Chair and CEO, Fox Corporation.
In addition to the record 127.7 million viewers who watched the Super Bowl across all platforms, Fox notes that Kendrick Lamar’s performance was the most-watched Super Bowl halftime show in history with an average of 133.5 million viewers across television and digital platforms from 8:30 p.m. – 8:45 p.m. ET, up 3 percent from the prior year. The highly anticipated performance included the rapper performing his Grammy-winning hit, “Not Like Us,” amid a feud with Drake.
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