EXCLUSIVE: After staging a tariff-inspired U.S.-vs.-Canada wrestling event last month, free streaming platform Zone-ify is rolling out a feature enabling viewers to play video games via their TV remote.
The Toronto-based company says it is the first native gaming offering by an AVOD service. Through a partnership with interactive technology firm ES3, a dozen game titles are packaged with the core TV experience, without requiring downloads, consoles or mobile devices. The strategy is similar to where Netflix is going in subscription streaming, with a mobile-only game offering set to expand to the living-room app in the next year or two.
At launch, the games will be available through U.S. pay-TV providers Comcast Xfinity, Cox Contour, Buckeye Cable, DirecTV U-verse and Rogers Xfinity and Videotron Helix in Canada. Connected TV and smart-TV platforms Amazon Fire TV, Android TV and Google TV (on Sony, TCL and Hisense sets).
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