Fremantle is gambling on Holey Moley.
The … Got Talent maker has officially taken global production and distribution rights on the format and forged a hub in Portugal from which it will make versions of the show that aired on ABC in the States.
Initial filming is slated for May and June 2026 and Fremantle said global territories adapting the format will be announced in due course. Last month, reports emerged that I’m a Celebrity hosts Ant & Dec were developing a UK version with their own indie Mitre Studios and Fremantle.
The hub is in Portimão, Portugal and comes after Fremantle touted Holey Moley at the recent London TV Screenings. In the show, which was created by Fremantle’s Eureka Productions, contestants face off against each other on larger-than-life holes designed to test their precision. Along the way, they brave obstacles.
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