Amazon international execs have opened up on its lean into romance-driven young adult drama and how it plans to keep surfing the YA wave.
The two Spain-produced adaptations of Mercedes Ron’s ‘Culpables’ novels, Culpa Mía and Culpa Tuya, have been huge hits. The latter is Prime Video’s biggest ever international original. The final instalment drops later this year. English-language movie My Fault: London has just launched. Out of Germany, Maxton Hall has been a massive success and is also in Prime Video’s top-ten international shows for last year. Season 2 launches soon.
These shows skew young and female. That’s a demo Prime Video originals had not hitherto delivered to the streamer.
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“YA is not a genre, it’s an audience,” said Nicole Morganti, Head of Originals, Southern Europe, Amazon MGM Studios. She added that this audience “don’t care about the
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