EXCLUSIVE: Add this one to the ongoing push-pull between streaming and theatrical. Wolfs, the Jon Watts-scripted and -directed film starring George Clooney and Brad Pitt, has become the most viewed movie in Apple TV+ history.
Apple doesn’t break out specifics, but I’m told the film boosted viewership by nearly 30% week over week on the service. It premiered on Apple TV+ on September 27, in more than 100 countries. The film created the biggest viewership spikes in the U.S., UK, Canada, Australia, Italy, Mexico, Brazil, and Germany.
Wolfs stars Clooney and Pitt as “fixers,” shadowy guys who solve thorny problems for the wealthy. These two have to change their lone-wolf habits and work together. The original deal called for a distribution plan that was to start with a wide theatrical release before landing on the streaming service. That got changed to a limited weeklong release before the big
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