Google Is Finally Taking a Stand Against ‘Back Button Hijacking’

It’s one of the most annoying things a website can do: You visit a page, take a look, and decide for whatever reason you need to head back to the previous page you were on. Only when you click the back button, or you use a keyboard shortcut to go back a page, the current site simply reloads. So, you try again, only to reload the site once more. What gives? This is back button hijacking.

Back button hijacking is an aggressive tactic websites can use to try to keep you browsing their pages for longer. By taking over your ability to go back a page, they can keep you on the same page, redirect you to other pages, or present you with ads you normally wouldn’t have seen. It’s a scummy thing to do, though it isn’t reserved to “malicious” websites—I’ve experienced it on websites big and small. It’s an

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