Every now and then, a smartphone brand refreshes an already launched device with a new, exclusive color. This time, it’s Google stepping in. The company has introduced a Japan-exclusive variant of the Google Pixel 10a, and it’s not just a new coat of paint with a catchy name. It’s called Isai Blue, and it comes with its own story.
What’s the story behind it?
Unlike the usual Pixel palette, this one isn’t inspired by something you can point at in nature. “Isai” translates to uniqueness and individuality. The shade itself has been chosen to reflect the identity and philosophy of Heralbony, the brand Google has collaborated with for this special edition. Their mission is to celebrate diverse personalities and creative expression. And somehow, that idea has been bottled into a very striking blue.
Google Pixel 10a box content GoogleGoogle has leaned fully into
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