Guess What? HBO Max Is Back in, and Max Is Out as Streaming Service Changes Names

Summer is usually a time for blockbusters, but Warner Bros. Discovery is giving us more than Superman this year. Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday. Subscribers can expect the change to the streaming service this summer, and judging by this meme WBD shared, the media giant has a sense of humor about it.

Warner Bros. Discovery

The streaming service was originally rebranded as Max in May 2023 when it merged content from HBO Max and Discovery brands. During the past two years, we’ve seen the logo change from purple to blue and then black, along with the name flip. What’s the reasoning behind the revamp this time around? 

“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” said WBD president and CEO David Zaslav. “Today,

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