While the theatrical poster for Adam McKay’s Step Brothers focused on a studio portrait of the characters played by Will Ferrell and John C. Reilly, each boasting an unnaturally dazed smile, the DVD cover accentuated the movie’s less domesticated side: Dale (Reilly) is pulling Brennan’s (Ferrell) hair in a tableau that’s half posed and half unconfined violence, with each stepbrother baring teeth, one in pain and the other with a rictus grin of either effort or triumph.
I can’t say for sure if Richard Gadd and the HBO marketing department are intentionally emulating Step Brothers with the primary poster image for Gadd’s new limited series, Half Man. In the poster, Gadd’s Ruben has Jamie Bell‘s Niall in a headlock. It’s a position at once intimate and competitive; the stepbrothers could, at first glance, be wrestling for fun, but one look into the eyes of either man makes it clear
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