No matter how much audiences wish they could binge the latest seasons of their favorite Max series all in one go, Content Chief Casey Bloys says that the streamer will continue its commitment to the weekly release strategy.
“It works for us,” he said during a Milken Institute Global Conference panel on the future of the entertainment industry on Wednesday.
Netflix is largely responsibly for popularizing the strategy of dropping all episodes of a new season at once, and many of the major streamers have followed suit, at least for some projects. But, Max remains an outlier. In almost all cases, the streamer releases new episodes weekly — a decision that Bloys says is driven by both financial sensibilities and the desire to lengthen the shelf life of a series.
“Part of the reason we do it is we don’t have the ability to have a
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