If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was slim pickings as WBD execs took the stage. There was, however, clarity on the rollout and programming strategy for HBO Max.
Warner Bros. Discovery is splitting into two publicly traded entities, Streaming & Studios and Global Networks. David Zaslav will lead the former, which will span streaming and production, and Gunnar Wiedenfels the latter, which is across traditional channels.
Here at the NEM confab in Dubrovnik, meanwhile, the WBD execs were keen to focus on the HBO Max rollout and programming strategy. They announced that HBO Max will launch in a dozen more countries in July, including in Cyprus and several in the Baltics, meaning it will be in 89 territories.
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