Matthew McConaughey said it best. “Sometimes you gotta go back to actually move forward.” Warner Bros. Discovery is taking McConaughey’s advice to heart as the company’s streaming platform will be rebranded as HBO Max.
On Wednesday, Warner Bros. Discovery executives announced the name change at their upfront presentation in New York. When the streamer first launched in 2020, it carried the name HBO Max. Three years later, WBD dropped HBO from the title, with the result being Max. The controversial decision has already been adjusted two years later, with HBO Max returning this summer.
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“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” David Zaslav, President and CEO of Warner Bros. Discovery, said. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the
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