Warner Bros. Discovery (WBD) will launch its streaming service HBO Max in a dozen countries, mostly in Europe and some in Asia, in July to bring the streamer to a total of around 90 territories and further accelerate its global growth strategy, “as the platform approaches availability in 100 markets.”
The Hollywood Reporter has learned that the new markets are the Baltic countries, namely Estonia, Latvia, and Lithuania, as well as Albania, Armenia, Cyprus, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Malta, and Tajikistan.
The news, coming a day after WBD unveiled that it would split next year into a studios and streaming company and a global networks business, follows the April 15 launch of the WBD streamer in Turkey where BluTV, which the conglomerate acquired at the end of 2023, evolved into a service with a broader content slate. Earlier in the year, the streamer had become available in Australia.
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