The inspiration for Warner Bailey’s popular Instagram account Assistants vs. Agents was an in-joke among support staffers at WME in 2017. Knowing that reps’ assistants would check out their mail before their bosses did, then-assistant Bailey and his friends would slip printouts of Internet memes into inter-agency communication envelopes for their colleagues to enjoy. “It gave us a little bit of a game to play during the day,” explains Bailey, now repped by UTA.
Eight years after those printouts morphed into a social media account, Assistants vs. Agents has ballooned to 163,000 followers and expanded far beyond memes (though it still posts its share). It’s now a full-on brand catering to ambitious early career pros inside and outside the business, with a job board, newsletter and live events. Bailey is boss to 12 staffers, some full-time, and blue-chip brands including Disney, DoorDash and Meta have partnered with Bailey’s creation. And, on
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