Industry watchers fearing the encroachment of generative AI may be expecting Tilly Norwood to show up in the next Fast and Furious movie or an AI-generated screenplay to end up on the Black List. But the realities of that kind of AI takeover of Hollywood are hindered by multiple barriers to entry, including labor contracts, ongoing copyright questions and actual consumer interest.
The reality of how AI is currently being integrated into the largest swaths of the entertainment industry is much more mundane. And, as with previous introductions of new technology into Hollywood, from digital film to email, AI is percolating from the bottom up, starting with the assistant class — on track to become industry standard as today’s underlings (those that survive the continual layoffs that is) rise to positions of power.
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