Hollywood’s Brand Died on Hollywood Boulevard. Here’s How We Can Change That.

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The entertainment industry understands better than anyone that a brand is only as good as the experience it delivers. We spend billions ensuring that every frame, every note, every performance, matches the promise we make in the marketing. 

And yet when it comes to the one street on earth that carries that industry’s name, Hollywood Boulevard, we shrug and accept a broken experience. If we ignore the ringing phone long enough, we think, it will stop.

As a candidate for Los Angeles City Council, Council District 13 serving Hollywood, I’m here to say we need to pick up that phone. 

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I’ve worked in Hollywood — the neighborhood — for thirty years. I tended bar at the Gaslight then Opium Den on Cosmo and Selma for eight years in the ’90s. I lived next to the Army Surplus store at Vine

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