Do you use a Roku or Samsung-made device as your primary connected TV source? If so, you’re hardly alone. Roku and Samsung make some of the most popular smart TVs and connected streaming players on the market, but until now, it’s been hard to quantify just how popular they are.
New data from Parks Associates is helping to clear away some of the mystery. Its latest study shows that over 50% of consumers in the United States use Roku and Samsung connected TV devices as their primary video devices. That’s a major market share the two companies have accrued by attacking from all sides: manufacturing, TV operating systems, free streaming, and licensing. That approach, combined with an easy-to-use operating system, is what makes Roku and Samsung so commanding in the connected TV space.
Parks data shows that the Roku operating system was identified as the primary connected TV
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