“Five, six years ago, we probably were still seeing [YouTube] as a marketing platform,” for example, as a place to release a trailer. Helen O’Donnell, vp of content & creators at BBC Studios, didn’t mince any words during a panel on the final day of the inaugural StreamTV Europe event in Lisbon, Portugal.
Things have changed since then. “It’s really creating a front door to some of our shows,” she shared about the Google-owned online video giant. “Some people like to have a deep interaction with that show by watching it on TV, but other people like to engage with it on one of our digital platforms,” O’Donnell explained in a panel session entitled “Creators vs. Hollywood: How Can Mainstream Media Thrive in a Creator-Driven World?” “That means we have formed a really integrated digital brand proposition where we have channels, which put out not just clips, but also original
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