It’s What’s Inside filmmaker Greg Jardin spent eight years trying to land $10 million for a still-unproduced sci-fi comedy. In 2016, he then pivoted to a genre-bending idea that is now his feature directorial debut, spending another eight years trying to get it in front of a festival audience. That opportunity finally came at the Sundance Film Festival in January 2024, and within three days of It’s What’s Inside’s world premiere, Jardin and his producing team landed a $17 million acquisition deal from Netflix.
Jardin — who’s had a healthy career making shorts, music videos and promos for Netflix projects such as Wednesday and When They See Us — had modest expectations for his comedic sci-fi thriller leading up to Sundance. In fact, his only concern was that his $2.5 million film didn’t create a loss for his partners at Such Content, Kate Andrews’ Boldly Go Productions and Colman and Raul
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