ITV Studios‘ long-running global hit format Love Island took center stage in Lisbon, Portugal on Monday in a session at the inaugural StreamTV Europe entitled “Digital Primetime: The Love Island Case Study.”
The panel focused on how U.K. TV giant ITV’s studios unit has tackled fragmented viewership around the world and corralled fans and fandoms to make Love Island an ongoing obsession on digital platforms even when the show doesn’t air in the U.K., U.S. or in other key territories. And that success has also helped TV ratings, with season 12 in the U.K. becoming its biggest season in three years and the U.S. Peacock version being the most streamed original TV series in North America last year.
Ruth Berry, ITV Studios‘ president of global partnerships, and colleagues shared that it is all about fanning the fandom. Their goal was to ensure that fans of the franchise can “have it as a
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