For travelers drawn to the romance and ease of a voyage at sea but allergic to the thought of a giant cruise ship, there’s now a more rarefied option.
The newest frontier in luxury travel is smaller, sleeker and far more curated: intimate superyachts built for guests who want top-tier hospitality on the open water without the spectacle, crowds or all-you-can-eat excess of traditional cruising.
Hospitality heavyweights like Orient Express, The Ritz-Carlton, Aman and Four Seasons are taking their brand of high-end service to the high seas, betting that affluent travelers would rather board a boutique yacht than a floating megacity.
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“Hotel lovers who swore off cruising are being converted by their favorite brands taking to the seas, promising a true hotel experience on the water without the annoyance of the repack,” says Mandy McKaskle, founder of luxury travel advisory
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