Whatever streaming service you’re using, you can rest assured the people behind it are going to do whatever they can to keep you watching it for as long as possible. Even just another five seconds of viewing time per day quickly adds up across the long term when you’re talking about millions of viewers, let alone ad-supported accounts.
However, this can lead to crappy user experience. There you are, absorbed in the final moments of a show or movie, and before you know what’s happening, you’re thrown into the next episode, or shown an ad for a different show altogether.
The X post below provides a particularly egregious example, as the final moments of Alfred Hitchcock’s Psycho are rudely interrupted by a promotion for The Big Bang Theory. I’ve got nothing against The Big Bang Theory, personally,—but it undeniably spoils the mood Hitchcock was aiming to create.
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