It’s been less than a year since Roku first launched Howdy. The streamer hit the market in August, and gives viewers the chance to stream old favorites without ads for $3 per month. Its catalog is filled exclusively with library content, but it also offers customers the chance to go ad-free for a low price.
New data from Antenna indicates that, in its short time on the market, Howdy has attracted more than 1 million subscribers. Better yet for the service, its retention rate exceeds that of premium streamers like Netflix and HBO Max. It’s a rousing success for Roku, and it could show the way forward for other streaming services as well.
The total number of Howdy subscribers has grown steadily month by month since launch, per Antenna’s estimates. It attracted nearly 500,000 customers by the end of September, and while growth has slowed a bit in recent
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