Wes Walker has a golden rule about the use of artificial intelligence in his creative process — one that speaks volumes about how quickly the technology has morphed from curiosity to everyday tool.
“Already we are at the stage where the thinking is that if it’s AI-detectable, you’ve failed,” says Walker of a technology that has only been in serious use since around 2023.
As co-founder of Obsidian Studio alongside Louis Gheysens, Walker has been at the forefront of both exploring and integrating AI alongside live action and CGI in content creation. The studio has offices in five cities across the globe, including New York, Paris and Brussels. It has worked on campaigns for the likes of French luxury giants Longchamp and a campaign for the Beyond Noise multimedia brand with the agency Baron & Baron. And it has already expanded the notion of what’s possible with the technology
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