Imax CEO cautioned Wall Street that he does not expect a stream of deals to follow on the heels of a high profile agreement with Netflix for a global two-week exclusive Imax run of Greta Gerwig‘s Narnia starting on Thanksgiving Day 2026.
“I’ve talked to Netflix about this, and I think in general they are as excited as we are to do it,” chief executive Rich Gelfond told Wall Streeters after Imax’s latest earnings. “But we are not in a rush to do another one tomorrow. I think the factors have to come into place that work for everyone.”
He noted: “That deal took a pretty long time to put together. Obviously, there’s a lot of different constituencies with different agendas that go in there. So we really had to construct something that would work for the exhibitors, that would work for Greta, that would work for Netflix, that
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