Imax has unveiled a deal for ten new big screen locations with Australian exhibition giant Hoyts Cinemas.
The agreement for new laser cinema venues across Australia and New Zealand builds on an earlier four-theater deal and will bring to 14 the number of Imax screens to come on stream in Hoyts’ circuit by 2028.
“Expanding our Imax footprint will give more audiences access to one of the most immersive and technologically advanced cinema experiences. This investment reflects our continued focus on innovation and ensuring Hoyts remains at the forefront of premium cinema,” Hoyts Group CEO and president Damian Keogh said in a statement on Wednesday.
The Australian exhibitor, like global peers, is riding a Hollywood box office recovery coming out of the pandemic, and using premium screens like those from Imax for momentum. The Hoyts agreement also builds out the Imax cinema presence in Australia from one
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