Warner Bros. Discovery’s decision to return to the HBO Max brand for its streaming service was the elephant in the room that Jose Maria Caro, director of Max Local Original Production at WBD, Spain, addressed right at the start of his appearance at the Conecta Fiction & Entertainment in Cuenca, Spain on Tuesday.
“Many of you are asking what has happened,” he said, addressing the industry audience directly, showing a slide with an advertising message with the slogan “Max becomes HBO Max.”
“What does it mean? In terms of the content, we can’t lose the value of HBO,” the top executive explained. “It contributes much value.”
Caro highlighted that the brand also represents the core “editorial line” and focus areas for the company when greenlighting original content. “The creator is the pillar from which we begin a project,” he shared, emphasizing that ideally that a creator is “someone with
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